FoodBytes! by Rabobank

Objectives:

  • Educate the UK and Europe on FoodBytes! by Rabobank, with a focus on sustainability key messaging
  • Drive UK and European food and agricultural start-ups to apply to pitch at FoodBytes! London
  • Raise the profile of 20 pitching companies and winners on a local and national scale
  • Successfully identify and manage key stakeholders and partners to extend the reach of the campaign
  • Drive event ticket sales amongst relevant industry members and key influencers, as well as securing press attendance
  • Attend and manage all PR and media for FoodBytes! London at One Marylebone
  • Position FoodBytes! as a separate entity to Rabobank

Sea Chips

The Brief:

  • Educate the UK and media on the Sea Chips journey and how the brand was created
  • Position Sea Chips as a pioneering new product – the UK’s first salmon skin crisp
  • Communicate key aims of reducing food waste and protecting our oceans
  • Raise the profile of co-founders Dan and Dom
  • Promote Dragon’s Den appearance and use it to announce new investor
  • Announce the investment of Jonathan Brown of MacKnight Foods and communicate how his involvement will bring the brand to the next level
  • Drive awareness of the new Sea Chips factory and highlight the benefits of the location and facilities

Jubel Beer

Objectives:

  • Introduce the UK consumer and trade media to Jubel Beer
  • Educate media, trade and consumers on the story of the brand, including how it was created
  • Showcase the new branding and position as a craft beer vs pale lager
  • Profile co-founders Jesse Wilson and Tom Jordan in the UK trade media
  • Encourage sampling amongst trade, consumer media and influencers
  • Communicate the lifestyle messaging of Jubel as an ‘unconventional beer for unconventional people’
  • Drive distribution across London and the South East of England (initially)
  • Communicate gluten-free and vegan messaging and engage with relevant influencers in this field