FoodBytes! London 2018

FoodBytes! by Rabobank is a next-generation pitch competition and networking platform that builds lasting connections between the most promising food and agriculture start-ups, corporates and investors, helping them pioneer a more sustainable future.

Objectives:

  • Educate the UK and Europe on FoodBytes! by Rabobank, with a focus on sustainability key messaging
  • Drive UK and European food and agricultural start-ups to apply to pitch at FoodBytes! London
  • Raise the profile of 20 pitching companies and winners on a local and national scale
  • Successfully identify and manage key stakeholders and partners to extend reach of the campaign
  • Drive event ticket sales amongst relevant industry members and key influencers, as well as securing press attendance
  • Attend and manage all PR and media for FoodBytes! London at One Marylebone
  • Position FoodBytes! as a separate entity to Rabobank

 

PR Strategy & Tactics:

Strategy

  • A five-month PR campaign to engage food and agriculture start-ups across the UK and Europe, driving education on and participation in FoodBytes! London, via key international, business, industry and regional media outlets

PR Tactics

  • Tailored media lists – covering a wide range of national, business, industry and regional publications, websites, blogs and influencers
  • Press releases x 3
  • Media relations
  • Media partnerships x 2
  • Profiling – interviews and comment pieces with Rabobank spokespeople, alumni and startups
  • Media event invitations
  • Media briefing documents
  • PR mentoring for 20 startups
  • Social media – working collaboratively with the social team to ensure comms and goals are aligned
  • Host – finding someone suitable to host the event
  • Community partnerships – sourcing relevant community partners to extend the reach

Results:

  • Media partnerships: 2
  • Media interviews: 13
  • Community partners: 2
  • Media attendees: 18
  • Press articles: 37
  • Host secured: 1

 

 


London 2018
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