FoodBytes! London 2018

Objectives:

• Educate the UK and Europe on FoodBytes! by Rabobank, with a focus on sustainability key messaging
• Drive UK and European food and agricultural start-ups to apply to pitch at FoodBytes! London
• Raise the profile of 20 pitching companies and winners on a local and national scale
• Successfully identify and manage key stakeholders and partners to extend reach of the campaign
• Drive event ticket sales amongst relevant industry members and key influencers, as well as securing press attendance
• Attend and manage all PR and media for FoodBytes! London at One Marylebone
• Position FoodBytes! as a separate entity to Rabobank

PR Strategy & Tactics:

Strategy

• A five-month PR campaign to engage food and agriculture start-ups across the UK and Europe, driving education on and participation in FoodBytes! London, via key international, business, industry and regional media outlets

PR Tactics

• Tailored media lists – covering a wide range of national, business, industry and regional publications, websites, blogs and influencers
• Press releases x 3
• Media relations
• Media partnerships x 2
• Profiling – interviews and comment pieces with Rabobank spokespeople, alumni and startups
• Media event invitations
• Media briefing documents
• PR mentoring for 20 startups
• Social media – working collaboratively with the social team to ensure comms and goals are aligned
• Host – finding someone suitable to host the event
• Community partnerships – sourcing relevant community partners to extend the reach

Results:

• Media partnerships: 2
• Media interviews: 13
• Community partners: 2
• Media attendees: 18
• Press articles: 37
• Host secured: 1